Aim/PurposeThe study we present aims to explore several factors pertaining to Consumer Acceptance of business technology as it relates to cryptocurrencies. Identifying and developing the relevant measures is of importance to business technology managers and soft-ware development managers today. We ask the important question of “what measures best represent the established constructs of the technology acceptance model?” To address this issue, it is important to identify the key measurements that help us to under-stand the proposed constructs as they relate to cryptocurrencies as well as confirm their validity in isolation and in combination with each other. In this study, the factors we explore are perceived reputation, risk, and usefulness and transaction intentions.

MethodologyA survey was used whereby the methodology adapted previous measurements from related works and new measurements pertaining to usefulness and risk were developed to adhere to cryptocurrency’s consumer acceptance framework. 202 students completed the questionnaire, and an exploratory factor analysis was used to analyze the constructs and their measurements.

ContributionTo address this issue, it is important to identify the key measurements that help us to under-stand the proposed constructs as they relate to cryptocurrencies as well as confirm their validity in isolation and in combination with each other. In this study, the factors we explore are perceived reputation, risk, and usefulness and transaction intentions.

FindingsThrough the results, we were able to identify and validate the relevant measurements as well as the proposed constructs.