Aim/PurposeThis paper aims to develop sustainable business outreach intervention approaches to support professional practice in business development, satisfy the community’s needs, and generate growth.

BackgroundSustainable business development outreach services (SBDOS) emerged as a practice-oriented, actionable intervention approach that is not widespread in the literature.

MethodologyThe study evolved the framework using an archival needs-based approach, discourse analysis, case studies, and experiential notes.

FindingsThe unique contribution is the evolving easy-to-follow interventional strategies that maximise opportunities in outreach locations for all stakeholders.

Impact on SocietyThe study will be valuable to business development professionals, banks, and other stakeholders, providing practical approaches for intervention, extension practice, and market growth. It will benefit policymakers to focus on developmental support and researchers to explore further issues surrounding sustainable business development.