Aim/PurposeThis study examines how demographic factors influence youth attitudes toward purchasing Sunnah food products through vending machines. It focuses on identifying which demographic characteristics significantly shape consumer perceptions.

BackgroundSunnah foods hold religious and health value, yet youth often prioritise convenience, relying heavily on vending machines that typically offer unhealthy snacks. Integrating Sunnah foods into vending machines may promote healthier, halal‑aligned choices, but empirical evidence on demographic influences remains limited.

MethodologyA quantitative, cross‑sectional survey was conducted among 196 university students in Kelantan. Purposive sampling ensured all respondents had prior vending machine purchasing experience. Chi‑square analysis was used to test relationships between demographics and attitudes.

FindingsGender was the only demographic factor significantly associated with youth attitudes (p = 0.000). Age, race, education, income, religion, and marital status showed no significant influence. This suggests that attitudes toward Sunnah food vending machines are generally consistent across demographic groups except for gender differences.

Impact on SocietyThe findings support targeted, gender‑sensitive marketing strategies to promote Sunnah food consumption. Integrating Sunnah foods into vending machines may improve youth dietary habits, strengthen the halal food industry, and support Malaysia’s broader public health and halal economy goals.