Technology for the People? Humanity as a Compass for the Digital Transformation

Thomas Frank, Mourad Zoubir
Franke, T., & Zoubir, M. (2020). Technology for the People? Humanity as a Compass for the Digital Transformation. Wirtschaftsdienst, 100, 4-11  •  Volume 100 (2020)  •  pp. 4-11
How do we define what technology is for humans? One perspective suggests that it is a tool enabling the use of valuable resources such as time, food, health and mobility. One could say that in its cultural history, humanity has developed a wide range of artefacts which enable the effective utilization of these resources for the fulfillment of physiological, but also psychological, needs. This paper explores how this perspective may be used as an orientation for future technological innovation. Hence, the goal is to provide an accessible discussion of such a psychological perspective on technology development that could pave the way towards a truly human-centered digital transformation.
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